Scotland’s College Sector Communications and Marketing Strategic Plan
A strategic framework to promote and raise awareness of the Scottish College Sector.
The purpose of our strategy is to provide a framework to promote and raise awareness of the Scottish College sector at a national level.
The aim is to reach our diverse audiences with clear and consistent messaging and demonstrate the significant impact the sector has, both locally and nationally. The campaign will also provide a vehicle
to support recruitment across a variety of delivery modes.
Our strategy is flexible in order to adapt to any changing circumstances and will provide a clear roadmap to allow our 26 colleges to communicate collaboratively with one voice, whilst highlighting regional specialisms and helping to meet local and national priorities.