Borders College

Graphic Design student enhances visual appeal of East Lothian charity

A Borders College student’s own design has been selected as the new logo of an East Lothian charity.

Friends of Ormiston Park is a charity organisation set up in 2015 to both raise funds for the improvement of Ormiston Park and look for ways to use the park more effectively for the local community. As part of the charity’s development it was decided that a logo and branding would help to raise the profile of the group and provide a distinctive visual look online, in print and in the park itself.

Conor Bradley and Michael Louth

E-learning Technologies Manager Conor Bradley and HND Graphic Design student Michael Louth

Friends of Ormiston Park approached Borders College HND Graphic Design students earlier this year to ask if they could come up with a distinctive look that could meet the charity’s needs. After considering submissions from several students, a design from first year student Michael Louth was chosen as the winning design. Michael continued to work with the charity to refine the design and discuss how it could be used across print and digital platforms.

Charity members praised the modern feel and bold colours of Michael’s design, alongside its innovative combination of a primrose motif (a local flower associated with Ormiston) and the symbolic gathering of figures around a central circle.  Friends member, and E-learning Technologies Manager at Borders College, Conor Bradley, thanked Michael saying:

“The whole Friends of Ormiston Park want to thank Michael for his hard work on this design. He has been the consummate professional during every step of the process. His attention to detail and skill really shines through in his work and we look forward to using his design across our work.”

Conor also spoke about how the logo design would be an important part of future fundraising work:

“The logo and design work really helps the charity to present a professional and uniform appearance which is an important part of everything from grant applications to our fundraising events which have included community litter picks and bake-off afternoons.”

Michael is currently completing his second year of study at Borders College and is planning to continue his graphic design work with clients within and outside the Scottish Borders.

If you have an interest in Graphic Design and would like to develop your skillset further whilst exploring collaborative opportunities like this, visit www.borderscollege.ac.uk to find out more about the HND Graphic Design programme.

More information about the Friends of Ormiston Park charity can be found on their Facebook page.

Published: Tue 12th Dec, 2017