Salon owner shares tips for success with students
Former HNC Hairdressing ‘student of the year’, Kirsty Clark, visited Borders College recently to talk to this year’s HNC students about setting up her own successful hair and beauty salon, Kudos, and its day-to-day operation. Hairdressing Lecturer Pauline Ballantyne invited Kirsty to talk to the group as part of their Selling unit, to provide an insight into promoting a small business in as cost effective a way as possible.
Pictured left to right: Donna Macrae, Emma Field, Miriam Stavert, Caitlin Wood, Pauline Ballantyne (Hairdressing Lecturer), Lisa Paton, Alisse Barrie, Rachel Jack, Katie Walker and Kirsty Clark (owner of Kudos)
Kirsty opened her own salon a mere three months after completing her College course – although this was quicker than she expected, the opportunity to run her own business presented itself and she has no regrets about taking the leap. Counting flexible working among the perks of running her own business, Kirsty also acknowledged some of the challenges she faced, including business start-up costs.
Discussing the benefits of social media, Kirsty says it can be an affordable promotional tool as well as a vehicle for positive word of mouth:
“If you do a good job and a client walks out of the salon happy, they will likely recommend you to friends and family which could create new customers.”
Kirsty’s ‘student of the year’ title was also publicised in the local newspaper at the time, as well as on the College website, which helped to promote her skills to potential new clients.
She has also found that running competitions as well as sales promotions for the products available to buy from Kudos to be an effective way to raise awareness of the salon, as well as encouraging bookings through clever wording and incentives.
Agreeing with Kirsty’s view on social media, Pauline encourages her students to set up dedicated Facebook or Instagram profiles for their own hairdressing businesses, explaining:
“It’s important to draw a line between your business and private life on social media. We take a lot of inspiration from places like Instagram, and it’s another platform that the students can use to help get their names out there.”
Find out more about Hairdressing courses available at Borders College by visiting our website.
Published: Mon 11th Dec, 2017