Scotland’s Colleges Collaborate on National #ChooseCollege Campaign

Student working

What’s more important than a choice about your future? This is the core question behind the initiative of Scotland’s colleges, encouraging those contemplating their career paths to choose college. 

Borders College is supporting the national #ChooseCollege campaign, which highlights the benefits of college and encourages school leavers and career changers to choose college.

Organised by the CDN Marketing and Communications Network, the #ChooseCollege campaign has been hugely successful in highlighting the importance of Scotland's colleges, and it has been nominated for a CIPR (Chartered Institute of Public Relations) Pride Award. 

Now in its fourth year, Scotland’s 24 colleges are once again joining forces to promote the campaign, sharing positive stories that emphasise the essential role colleges play in the educational, economic and community well-being of Scotland. This year, the campaign launches on 29 July and runs until 26 August. It is supported by promotional videos, images, key facts and case studies across social media. College students and staff are encouraged to share their stories using #ChooseCollege

Borders College Principal Pete Smith commented:

“Raising awareness of the valuable opportunities provided by colleges in Scotland at both local and national levels is essential. It ensures that pupils, school leavers, career changers, apprentices and individuals seeking to enhance their skills are informed about the courses available at their local colleges. This national campaign effectively amplifies this positive message.

“We want those looking to develop personally and professionally to #ChooseCollege and make college their first option.”


Marie Hendry, Chief Executive of College Development Network (CDN), said:

“Colleges play a vital role in supporting Scotland’s economic, social and educational success – supporting the industry in building and engaging its workforce, maximising employment opportunities and addressing the mental health and well-being of our communities.

“The work of the college sector is now more critical than ever, and I am excited to see inspiring examples of what the sector does through the #ChooseCollege campaign.”

Whether you're a student, educator, or member of the wider community, your voice matters. Join us in sharing your stories, experiences, and aspirations using #ChooseCollege. Discover more at: 

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