Marketing, Press and Media

Borders College Campuses

To contact a member of our Marketing Team, please email: marketing@borderscollege.ac.uk

We aim to respond to all enquiries within five working days.

Photography shapes how we see the world, communicate ideas, and share stories. At Borders College, images play an important role in showcasing our learning environment, celebrating student success, and reflecting our connection to the wider community.

With the accessibility of smartphones and digital cameras, everyone has the ability to capture and share images. This is a valuable opportunity—but it also carries responsibility. The following guidelines are designed to support staff and students in capturing high-quality, appropriate, and engaging photographs that represent Borders College effectively.
 

Why It Matters

Borders College is a key part of the local and regional community. The images we use across our website, social media, marketing materials, and internal communications help shape how we are perceived.

Our photography should:

  • Reflect a professional, inclusive, and welcoming environment
  • Highlight positive outcomes and student achievements
  • Demonstrate our role in education, skills development, and community life
     

The Essentials – Before You Take a Photograph

Before capturing an image, consider:

  • What is the purpose of the photograph?
  • What story are you trying to tell?
  • Who or what needs to be included?
  • Does the image add value or meaning?

Permissions and consent

  • Always ensure you have permission to take photographs
  • Obtain consent from individuals featured in the image
  • Be mindful of location permissions and sensitive environments

Accuracy and context

  • Record names (with correct spelling) and relevant details for captions
  • Ensure the image reflects the activity or story accurately

Quality and usage

  • Consider how the image will be used (social media, website, print, etc.)
  • User-generated images can work well online, but printed materials require high-resolution, high-quality images
  • If unsure, seek support from the College’s marketing or communications team
     

Style and Tone of Imagery

Images used by Borders College should be:

  • People-focused – showcasing students, staff, and community
  • Positive and authentic – reflecting real experiences and outcomes
  • Inclusive and aspirational – representing diversity and opportunity
  • Relevant – connected to education, skills, and future pathways

Where possible, highlight:

  • Learning in action
  • Collaboration and engagement
  • Real-world environments and facilities
     

Composition and Practical Tips

Preparation

  • Clean your camera lens before taking photos
  • Check lighting—natural light is usually best
  • Position subjects facing a window at a slight angle for even lighting
  • Keep the light source behind the photographer
     

Framing the Shot

  • Avoid cluttered or distracting backgrounds
  • Ensure nothing inappropriate or sensitive is visible (e.g. personal data, screens, noticeboards)
  • Keep backgrounds simple and tidy
  • Avoid objects appearing directly behind subjects (e.g. poles, signs)
     

Working with People

  • Encourage natural poses—avoid stiff or forced arrangements
  • Capture friendly expressions and genuine interactions
  • Take photos slightly above eye level for a more flattering angle
  • Allow people to feel comfortable—this improves the final image
     

Taking the Photo

  • Take multiple shots and try different angles
  • Allow time to review and adjust composition
  • Avoid squeezing subjects to the edge of the frame
  • Choose the correct format: landscape or portrait depending on use
     

Technical Considerations

  • Use high-resolution settings whenever possible
  • Save images as JPG files unless otherwise required
  • Avoid using filters or effects unless specifically needed for a defined purpose
  • Ensure images are clear, well-lit, and in focus
     

Events and Public Settings

  • Inform attendees if photography is taking place
  • Provide an opportunity for individuals to opt out
  • Be respectful and mindful of privacy at all times
     

Final Thought

Good photography is about more than just taking a picture—it’s about capturing moments that reflect the values, achievements, and community of Borders College. With a little planning and attention to detail, anyone can contribute to creating strong, meaningful visual content.